Why we do campaigns
In 2019, Plus Fabulosity introduced social campaigns as part of its mandate to empower the plus size community by countering the various stereotypes against them and creating a space and a forum for people to openly talk about their issues and share their experiences
The month-long campaigns are delivered in mini-series that are tailored to push the plus size community to break the cocoon of silence and stigma. So far we have done two campaigns: PlusWithAnExtra & X
XLit; and are now rolling out the third one, I’m Big, So What? The Campaigns are pushed through our massive social connects which include macro and micro influencers in respective social platforms (Website, Facebook, Instagram, Whatsapp) on various fields, especially fashion.